Riccione is a synonym of shopping, fashion and new trends.
Convention visitors cannot stay away from the city centre, situated within a walking distance from the new Congress Building, and have to take a walk on the trendiest streets in Italy.

It is impossible to miss out on shopping windows of the most important international fashion houses, that can be found on the Ceccarini Street, Dante Street and Gramsci Street, vanguard multistores that launch new lifestyles and brand new Commercial Gallery situated inside of the Congress Building, a store that allows clients to have everything, really everything within their reach.

Finally, for anyone arriving at Riccione it is obligatory to walk the Ceccarini Street, an extraordinary trend centre, and to have a look at all of the stores of “alta moda” present there. In addition, one can visit numerous outlets situated in the city’s outskirts that offer shoes, accessories, like bags and belts, clothes and jewellery. Some of Riccione’s hotels can also boast of a personal shopper assistance service, on booking and payment, that offers the guests a guidance and image consulting.