La Perla Verde (A Green Pearl) has always been an icon of fashion, elegance and shopping. For this reason, Riccione attracts world famous personas, that are always on everyone's lips, as is their fondness of this holiady location. Hence the city has for over 50 years been is in the media flashes, skillfully creating new styles of life and consumption.

Ceccarini Street, a hectic centre, a heart of tourist and city life of the resort, offers meetings with fahion, branded shops, bars, restaurants and a gazebo hosting appointments with celebrities of different fields and numerouns events, that during summer transform the street into a huge stage welcoming notable people of a small screen.
The main boulevard and nieghbouring streets hide historical jewellers, as well as renowned boutiques and commercial centres that offer national and international brandnames, launching old fashion and pret à porter. Although there are even design and furniture stores, the city does not lack in shops offering young and casual fashion nor in those selling vintage clothes and accessories, a trend that over the last few years has got a new foothold.

Shopping in Riccione gives also an occasion to walk in the pedestrian zone, where it is easy to discover outlets of best fashion houses that sell last season’s models at reduced prices. If anyone wishes to feel even more glamorous, likes to be up to date with what they wear or simply wants to taste the pleasure of bringing highest quality product home, there is nothing else to do but visit one of the Riccione's many shops and boutiques, open up till late.