Shopping in Riccione

Riccione has always been an icon of style, fashion and shopping. Famous international jet-setters drop by and attract gossip, especially with regard to their love of this resort. Indeed, Riccione has attracted media attention for over 50 years for its unique ability to create new trends in lifestyle and consumption. Viale Ceccarini, the town’s nerve-centre, is the main focus of tourist and city life, with its fashionable hangouts, boutiques with international labels, bars, restaurants and even a special gazebo where you can meet celebrities from many different fields. During the summer, Riccione stages numerous events, transforming Viale Ceccarini into a huge stage featuring famous TV personalities. Shopping in Riccione is also associated with finding special bargains. You only have to take a stroll through the pedestrian zone to discover discount shops for some top labels, offering the latest designs at reduced prices. If you want to feel glamorous, if you want to show off a stylish garment, or simply want the pleasure of going home with a quality product, you are sure to drawn into one of the many shops and boutiques open in Riccione till late at night.

Recommended shops

Gaudenzi Boutique

Luxury boutique in the heart of Riccione where you will find clothing and designer accessories for the whole family. Our strength is sought-after International brands, unique and high quality clothing.
Our review

Antonia Boutique

Since 1974 our passion for fashion gives a touch of elegance to the Centre of Riccione. We are a multi brand boutique among the best known in Italy with exclusive brands of clothing and accessories for women, men and children.
Our review


Iceberg is sportswear and trend par excellence, a brand that reflects dynamism and a love for pop culture. Clothing for men, women and children, but also many accessories from casual wear to shoes.
Our review

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